I saw a commercial for Apple Jacks like this a couple of years ago, when they put in the green rings in the cereal. It was a 30 second spot, and the first 10 seconds had a pinkish ring on a white background. You were told to keep looking at it, then it removed the ring and there would be a green ring left over from your mind. It was crazy.
Sotija, stare at the center of the picture for about 10 seconds, then close your eyes, looks somewhere else, and open your eyes. Michal Marcinkowski's face should appear on whatever you're looking at. It might help to rapidly blink, too.